Wrapping Coolers: C-Store Wall Art

The first thing that happened when I got hired as a Graphic Designer for Anheuser-Busch, was the loss of Constellation brands. Constellation owns many of the popular Mexican beers such as Corona and Modelo, so we had to quickly replace those brands’ decor with signage from another of our brands. This involved creating more than 60 separate cooler wraps- wall signage meant to be permanent/stay up for at least a year that surrounds the coolers in convenience stores. Below are some of my cooler wrap designs that went up around the Seattle area:

 

Corporate Marketing Design Internship

Straight out of college, I took a graphic design/technical writing internship with cable company Northland Communications. There I worked alongside a marketing team of 4 other people to create their web and print marketing campaigns. I was treated like just another employee, but with the opportunity to ask for feedback and gain expertise in marketing for a large corporation from the Lead Designer on the team.

Tools I learned to work with during this internship included image database websites such as depositphoto.com, and also how to create ads for tv- motion graphics and plain zap ads.

Book Resumé

In 2014 one of my friends became an author. She’s also a professional portrait photographer and one of my many inspirations in life, so when she asked me to help her layout the resume for her book to sell to publishers, I said yes.

I like to think that this project, though short and sweet, was a culmination of all the layout knowledge I had gained while at University. She sent the pictures she wanted me to use, and the wording, and I was asked to make it look visually appealing. Within the 48 hour turnaround she gave me, I came up with this:

bookresume_janell_draft1

I’ve redacted her personal contact information for privacy’s sake, but feel free to check out her website- it’s filled with loads of blog entries filled with helpful advice and observations.

This version is not actually the final one she took to the writers conference she was headed to, but it is the version that I was most pleased with. I don’t mind that clients have different ideas than I do about what looks good, I will always create versions to my liking and theirs, because more options is never a bad thing. Often times I find that we’ll end up combining the two concepts.

Dream Project Marketing

One of the core duties as Publications Manager was to help out the recruitment team. With new students arriving every quarter, and mentors graduating, The Dream Project relies on recruitment of new college mentors to be able to guide their students’ path to future success.

Materials used often included lawn signs, and pamphlets/bookmarks to hand out to students as they walked to class. Below is a sampling of my final year’s marketing materials.

The Dream Project Workbook

I was a member of the UW Dream Project all 4 years I was a student. This unique not-for-profit organization was not run by the UW, just located on its campus. A student-run organization, it is a mentorship program where over 700 college students work in area schools helping high school juniors and seniors prepare for the future after graduation. Mentorship mainly involved college applications and career planning.

As a sophomore, I saw the need for someone to take over publications/marketing for the organization. At the time there was no cohesive brand. Materials we either gave out to students or used to recruit mentors weren’t looking as professional as they could. I saw this as the perfect opportunity for me to help out. Within a month I had gone to the governing body and created the position of Publications Manager. I remained there until a few months before I had to graduate. That was when I interviewed new people for the position and hired a successor to train before I left the campus for good.

The main project I took on during my tenure was the workbook we provided for every student we worked with. Updated on an annual basis, it is a step by step guide for a student to get through their senior year of high school, including worksheets, a lot of information on the various options they have, and how to go about planning to pay for their future education- whether that be community college, military, technical school, or a 4 year degree.

Above is a gallery of some of the workbook pages from the 2013-14 workbook.

When I began my tenure as Publications Manager, the workbook obviously already existed. The program itself was 7 years old. It became my biggest responsibility to collect feedback from the 700+ student body to better the latest edition for the next year. Collecting feedback in and of itself is a full time job, but I then went ahead and created new pages people thought were needed and changed those that had been assessed to be faulty or misleading.

In summary, there were many other projects I completed for The UW Dream Project, but the workbook was by far the most important and time consuming.

*The Dream Project is still creating these workbooks. If you know of a high school student who would benefit from having one of these, or wants to be a part of the program, you can contact the Dream Project directly.